Daily Archives: April 5, 2016

At the sign of the Crabapple Tree

So many of the amazing brands which have dazzled customers and electrified stock exchanges in the 21st Century had far more humble beginnings in the previous century - Apple, Mattel, Disney and GAP to name a few. Each of these brands hit the commercial road as small enterprises, often from the back of garages, but almost always with the clear vision of it's founders at its heart. Crabtree & Evelyn was no different in many ways. The Brattle Theatre In 1968, the very origins of Crabtree & Evelyn began as ‘The Soap Box’ – a tiny shop in a corner of the famous Brattle Theatre in Cambridge, Massachusetts. It was owned by Cyrus Harvey, an American film distributor and co-founder of Janus Films. In this retail space no larger than a broom-cupboard, Cyrus stocked a fascinating collection of soaps from around the world under the brand name "Truc". The keen gardener, opera lover and corgi devotee, travelled the globe to curate this eclectic collection of soaps, adding bath preparations, home fragrance items and fine food to what would become Crabtree & Evelyn. (more…)

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