Crabtree & Evelyn
Crabtree & Evelyn are dedicated to creating products and gifts that transform the ordinary rituals of daily life into extraordinary pleasurable experiences.
Originally founded in 1972 by Cyrus Harvey, Crabtree & Evelyn have evolved from a small, family-run business to an international company, well known and respected for their original fragrances, luxurious toiletries, gourmet foods – and gifts for those who enjoy a sophisticated lifestyle. For more than 20 years, Crabtree & Evelyn have been introducing product ranges made with fruit, flower and plant essences into the South African market.
Crabtree & Evelyn’s South African flagship retail store first opened in September 1996 in the V&A Waterfront. In its 21-year history in South Africa, the Brand has opened several retail stores in the country’s top malls – currently these are located in Hyde Park and Design Quarter. The latter includes an exciting Tea Room concept. The brand is also available in 20 Dis-Chem pharmacies and selected boutiques.
The Brand’s sustained growth, popularity and achievements in a relatively small and increasingly competitive market are testament to the dedication and drive of the South African team.
Crabtree & Evelyn is inspired by John Evelyn, a 17th Century Englishman who was a visionary of his time. One of the first naturalists and conservationists, Evelyn travelled Europe experiencing the wonderful cultures and natural environments which he shared with his friends in British society. His great estate, Sayes Court, was planted with large expanses of elm trees, and the magnificent gardens Evelyn created were a wonder of the age. The diary of John Evelyn is a remarkable picture of 17th life, both in England and on the continent. Evelyn’s personal motto “Explore everything. Keep the best.” has provided inspiration from our founding to this day.
The Crab Apple Tree Symbol
Our icon, the Crab Apple Tree (Pyrus malus), is native to Britain and the ancestor of all cultivated apple trees. Prized for its lovely form and its usefulness in the home apothecary, the Crab Apple Tree represents beauty and the natural goodness inherent in our brand.
The Still Room
Our inspirational model is the early home apothecary, or ‘still room’ as it was called in England. Still rooms existed at a time when the garden played an integral role in daily life – a time when fresh flowers, herbs and fruits from the gardens and orchards were distilled to make fragrant waters for the bath and soothing essences for the skin. Fruit preserves were also created to brighten the winter larder. From the magic of the still room came the little luxuries and necessities that enhanced the quality of everyday life. This innovative spirit, built on the foundation of Crabtree & Evelyn’s rich heritage and relationship to the garden, inspires us today.