My Crabtree – Lew Rood

My Crabtree – Lew Rood

In the first of our “My Crabtree” series, Lew Rood reminisces about London, discovering an exquisite boutique of treasures and his affinity for life’s little luxuries.

Lily of the valleyLily of the Valley collection

The scene is west London, the time, the 70’s, the place Kensington Church Street, at the hub of it all, close to the corner of Kensington High Street, Kensington Palace and Gardens. I was in awe of a shop window filled with treasures, the then Crabtree & Evelyn store, now gone, but iconic at that time. Convenient to my new London home in Abingdon Road, off Kensington High Street, W8, where I was to live for several years, during my posting to London.

Mens Collection circa1986C&E Men’s collection

Yes the department stores were there, but this little jewel caught my eye. At every season that store ‘glowed’- beautifully decorated with products I was to discover, and food stuffs I was to enjoy. And so began my lifelong passion and devotion Crabtree & Evelyn, which was to become my signature gift with the luxury of brilliant service and refinement, that as a South African, in a broader context, would teach me much about how subtlety and style reinforced by exquisite attention to detail and quality ingredients, would affect many parts of the career I had embarked on.

Preserves 1986C&E collection of French preserves

Today, so many years later, back here in Cape Town, older if not wiser, I am proud that South Africa is part of the Crabtree & Evelyn world, and for 20 years now. Something so special to celebrate.

C&E Regent Street One of the original Crabtree & Evelyn stores in Regent Street

About today’s contributor: Lew Rood

Cape Town based Lew Rood is recognized as providing the ultimate concierge service for discerning travellers to Southern Africa. As an independent source of information with access to whatever the area of interest is, he provides personalized information and guidance for those seeing the finest arts and crafts, and can arrange private introductions to both established and emerging artists. His insight and up to date knowledge of dining venues, the best chefs and the finest wine estates both the historic and new boutique producers, enhance the experience in a unique way. Those seeking specialist adventures, memorable safaris, visits to private gardens and properties of charm and character will find his intuition and knowledge invaluable.